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Functions of Marketing

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    Functions of Marketing   The most widely accepted classification of marketing functions is given by Clark is: -   Function of Exchange: As seen earlier, good are produced for satisfying human wants. This achieved only when goods finally reach in the hands of consumer. This process of passing goods into the consumer’s hands is called function of exchange. This function is divided in following parts:-  (a)     Buying and Assembling : -                                                      Buying is one of the important functions of marketing. It is the first step in the process of marketing. A manufacture is required to buy raw material for the production process. Similarly, a wholesaler ha...
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MARKETING

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  What is Marketing?              Marketing is a process in business activity in which product are Matched with market and transfer of ownership is affected.    "Marketing consist of the performance of business activities that direct the flow of goods and services from producer to suppliers to consumer or end-users." Marketing is the result of interaction of many activities. The ultimate aim of marketing is to satisfy human wants. Marketing process start with the arising of consumer need.         (Nature of Marketing) Marketing is consumer-oriented -:                                                          A business exists to satisfy human needs therefore, business must first find out what the consumer want  and then produce goods according to need of the consumer. ...
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Location: India
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